What if a traditional business embraced a non-traditional digital presence to stand out from its competitors?
THE CHALLENGE
Companies like Arenera del Litoral are essential to construction, serving clients from large corporations to individuals building their homes. Despite strong competition, most sand and stone suppliers in the region have outdated digital presences, missing today’s user expectations for trust and connection beyond just price.
Additionally, few competitors invest in modern websites or digital marketing, presenting a significant opportunity for Arenera del Litoral to differentiate itself with a fresh, user-friendly online presence.
The main challenge was to understand real user needs and design a website that clearly speaks to a diverse client base—all buying the same simple product—while authentically reflecting the company’s values and building trust across generations.
THE PROBLEM
Over-Reliance on WhatsApp
Most customers place orders via WhatsApp, but new users struggle to get essential information about products, delivery, and services due to the lack of a reliable website.
Outdated and Unfriendly Competitor Sites
Competitor websites are often cluttered, outdated, and fail to provide a clear, easy way to explore products and options, creating a disconnect with users.
Lack of Customer Awareness
Many users don’t fully understand what these companies offer or how they operate, leading to confusion and hesitation.
THE SOLUTION
Playlistcheck is a responsive web platform that brings together essential playlist data in a clean, easy-to-read dashboard. A modular card system gives structure to the interface, allowing information to be displayed with clarity, hierarchy, and flexibility.
Built with both usability and scalability in mind, the design simplifies complexity without compromising depth—making the experience smooth for users and efficient for development.
PLAYLIST OVERVIEW
A structured top section presents the playlist’s essentials—type, genres, duration, save count. By organizing key facts upfront, the layout sets the foundation for deeper analysis, reducing cognitive load from the start.
Performance Dashboard
Modular data cards visualize critical performance metrics: follower trends, popularity, update activity, and freshness. Color-coded highlights and strong hierarchy allow fast comparison and instant assessment of playlist health.
EXPANDABLE METRICS
Select data cards include an info icon that reveals additional layers—like follower demographics or engagement context—without disrupting the main layout. This approach maintains a clean interface while allowing deeper insight where it’s most relevant.
Playlist DNA & Behind the Scenes
DESIGN PRINCIPLES
WHAT I'VE LEARNED
Collaboration – Collaborating at Songstats was a rewarding experience. I gained hands-on exposure to data analytics and worked closely with the CEO to balance design quality with time constraints—helping streamline the process for the development team.
Adaptability – As a UX/UI designer, I initially felt overwhelmed by the volume of information. But through research, infographics exploration, and competitor analysis, I was able to turn that complexity into clarity—making the data more accessible and engaging.
Iteration – Finding the right design direction involved several iterations and thoughtful conversations. It was a challenge to align with stakeholder expectations while defending strong design choices—but it taught me a lot about communication, flexibility, and confidence in the process.