What if finding strategic insights was as easy as reading a chart?
THE CHALLENGE
Spotify provides little visibility into how playlists perform and evolve, making it difficult for artists, managers, and labels to track success or discover trendy curators, specially using the current tools in the market. The challenge was to design a platform that makes this hidden data accessible and understandable—turning abstract playlist analytics into a clear, engaging, and user-friendly experience.
THE PROBLEM
TOO MUCH DATA
Existing tools show all the data they have—without explaining what’s actually important. This overwhelms users and makes it hard to understand how a playlist is really performing.
POOR UX & HARD TO USE
The majority of existing services present information in clunky, outdated interfaces. Their weak visual hierarchy and confusing UX make it hard for users to engage, explore, or draw insights with confidence.
Insights are hidden
Spotify playlists are a key growth channel in the music industry—but understanding their impact and potential is far from intuitive. Without accessible, actionable tools, users miss opportunities to connect with audiences and optimize their reach.
THE SOLUTION
Playlistcheck is a responsive web platform that brings together essential playlist data in a clean, easy-to-read dashboard. A modular card system gives structure to the interface, allowing information to be displayed with clarity, hierarchy, and flexibility.
Built with both usability and scalability in mind, the design simplifies complexity without compromising depth—making the experience smooth for users and efficient for development.
PLAYLIST OVERVIEW
A structured top section presents the playlist’s essentials—type, genres, duration, save count. By organizing key facts upfront, the layout sets the foundation for deeper analysis, reducing cognitive load from the start.
Performance Dashboard
Modular data cards visualize critical performance metrics: follower trends, popularity, update activity, and freshness. Color-coded highlights and strong hierarchy allow fast comparison and instant assessment of playlist health.
EXPANDABLE METRICS
Select data cards include an info icon that reveals additional layers—like follower demographics or engagement context—without disrupting the main layout. This approach maintains a clean interface while allowing deeper insight where it’s most relevant.
Playlist DNA & Behind the Scenes
DESIGN PRINCIPLES
IMPACT AND LEARNINGS
After launching the website and strengthening the digital presence, Arenera del Litoral saw a 35–55% increase in monthly interactions, 141% more calls comparing to last August, and steady growth in profile views on Google Maps.
Adaptability - Research showed users didn’t need a complex e-commerce site but a simpler WhatsApp approach. This taught me the importance to dive into user realities and deliver a more effective solution.
Strategy – Beyond the landing page, I streamlined internal processes for managing orders and deliveries through automation. This improved efficiency in the administration work. I learned how design can impact both front and back operations.
Iteration – Testing different directions with stakeholders and users gave me the insights to design a landing page that stands out from generic templates - making it informative, simple, and memorable.